Modern Living with kathy ireland®: See How Yowie Group Is Making a Difference, One Chocolate Treat at a Time

October 03 22:10 2017
Tune in to WE tv as sponsored programming on Thursday, October 5, 2017 and Bloomberg International on Sunday, October 8, 2017. See market-by-market listings below.

Los Angeles, CA – October 3, 2017 — Small chocolate treats geared towards children have often been considered an impulse buy. Getting noticed in such a crowded market can admittedly be difficult. However, it is possible for one chocolate treat to stand out above the other options. Yowie Group, a global licensing brand, has figured out the secret.

How Yowie Group Treats Stand Out: What Makes Them Different?

Each Yowie treat has an individual story to tell, one that fosters a child’s imagination and helps them learn more about the environment. This newest line of treats from Yowie is called the Rescue Series because kids can learn about “rescuing” an endangered animal (located inside the candy) and about their environment by getting a Yowie Character toy (located inside) each time they purchase a chocolate treat. They can then trade or collect the toys they receive.

“Yowie has created a great way to not only provide a delicious treat but also inspire kids to learn more about conservation and  how their actions affect the environment,” says JL Haber, Vice President of Programming for Worldwide Business with kathy ireland®. “We look forward to featuring them on the show.”

The Outside is Fun Too:

Not only does the inside of the treat hold a treasure for kids, but the outside comes wrapped up in fun characters as well, each with their own personality and backstory. Kids can look for either Rumble, Squish, Ditty, Boof, Crag or Nap. In addition, it’s worth noting that the fun isn’t limited to kids alone as these delicious treats are great for the whole family.

For more information about Yowie Group, visit and tune in to WE tv as sponsored programming on Thursday, October 5, 2017 at 7:30am EST and Bloomberg International on Sunday, October 8, 2017 at 7:30am GMT, 10:30am D.F. and 3:00pm HKT.

About Modern Living with kathy ireland®

Modern Living with kathy ireland® is a weekly business television program featuring real-world insights from corporate executives all over the globe.

Modern Living with kathy ireland® airs Thursday mornings throughout North America on WE tv as part of their sponsored programming lineup and to over 50 countries throughout the world on Sundays on Bloomberg International as part of their sponsored programming lineup.

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